4.1. As of the Effective Date, the Advertiser agrees to accept and pay for, and Company agrees to provide, the services identified and set forth in the Agreement (“Services”).
4.2. The Advertiser acknowledges that the Company may legitimately need all information, assistance, and cooperation from the Advertiser to carry out its obligations in relation to their contractually binding.
4.3. The Advertiser agrees to implement the Tracking solution on all of its websites covered by the Agreement, including desktop, all mobile versions of those websites, and any downloadable mobile applications, in accordance with Company’s instructions and with its help. Advertisers understand and acknowledge that proper Tracking solution implementation is essential to the Services. Implementation of the Tracking solution in all possible locations mentioned above is a prerequisite for the Program launch.
4.3.1. The Advertiser agrees to implement Server-to-Server (S2S) First-Party Tracking, wherein data is transmitted directly from the Advertiser’s servers to Company’s servers via API, postback, or XML. This tracking method is highly recommended to maintain data accuracy and avoid data loss due to browser limitations.
4.3.2. Should the Advertiser choose to proceed with tracking methods like browser-based or tag-based tracking data or any other integration that is not server-to-server (S2S) First-Party Tracking, Company reserves the right to apply a reporting loss adjustment to daily conversion statistics due to tracking restrictions of chosen tracking method. These adjustments will be calculated based on predictive estimates of data loss caused by the limitations of these tracking methods.
4.3.3. Such a reporting loss adjustments are subject to mandatory payment by the Advertiser. Failure to comply with payment requirements for these adjustments may result in the termination of the agreement.
4.3.4. If the Advertiser fails to comply, or Company suspects that the Advertiser is failing to comply, with its obligations under clause 4.3.1. – 4.3.3. Company may suspend the Agreement, including the provision of all Services and licenses, the operation of the Program, and/or the Advertiser’s access to the Interface, until the Advertiser rectifies such failure.
4.3.5. The Advertiser is obliged to save the tracking solution and continue transmitting tracked conversions during the set cookie lifetime. In addition, the Advertiser will be obliged to compensate for losses resulting from a temporary lack of Tracking solution, regardless of whether Tracking solution has been removed in one or more sources. The compensation will be calculated on the basis of the average daily revenue of Company and Publishers based on the period before the loss of the Tracking solution from the source(s) in question and multiplied by the number of days of the lack of tracking.
4.3.6. For optimal performance of cashback and loyalty programs as a traffic source, the Advertiser must implement tracking codes prior to the activation of any consent management tool. This ensures that users receive the full benefits of the services, as consent tools can otherwise prevent proper tracking, limiting access to these features. Failure to do so may hinder service functionality and affect tracking accuracy that will lead to increase of reporting adjustments
4.3.7. Order Validation means confirming the status of each order as either confirmed, canceled/not delivered. Once an order is tracked in Company’s system, only these statuses can be applied. For orders marked as canceled/declined, the Advertiser must provide a clear and specific reason for the decline, ensuring transparency and accuracy in validation.The Advertiser agrees to validate orders based on the “last paid click” attribution model the most common in paid traffic advertisement. The Advertiser has 5 (five) calendar days from the moment of order validation to make any changes to the statuses of validated orders. After this period, the statuses of verified orders shall remain unchanged.
4.4. The Advertiser confirms that it is aware of and agrees to bear the cost of integration with the Company system in order to measure Actions in the Program.
4.5. The Advertiser acknowledges the superiority of Company’s Tracking solution and the results presented therein over other systems used, including systems for measuring leads or sales. The Company’s system remains the official source of information for billing purposes. If other/external systems such as Google Analytics are used as an alternative source of data analysis, the Advertiser is obliged to configure it in accordance with Company’s guidelines in order to avoid possible discrepancies.
4.6. Subject to the terms of this Agreement, the Advertiser will be permitted to create a Program on the Company Partner Network and link to a specified page or ad hosted by the Advertiser containing advertising and marketing materials for use by Company’s Publishers in the promotion of the Advertiser’s products or services.
4.7. Unless agreed otherwise, the Advertiser is required to promote the Program on the homepage of its website and provide a link to the Company's website for potential Publishers to apply.
4.8. The Advertiser agrees to be solely responsible for the contents of its Marketing Materials and the manner in which they are being used by Company’s Publishers to promote the Advertiser’s products and/or services.
4.9. The Advertiser is solely responsible for its website content and the products and/or services promoted and/or sold from that website (including and without limitation, compliance of the same and all applicable laws regardless of the Advertiser’s location), as well as the Ads content, Fixed Marketing Materials, Promo codes’ validity, the possibility of using the Promo codes on the Advertiser’s Internet resources and the accuracy of Ads content and Promo codes’ terms of use/conditions of use. Company shall not be responsible, under any circumstances, for the practices of any specific Advertiser or Publisher or for the content of their websites, Promo codes/Ads content/Fixed Marketing Materials, posts, or emails or other communications using the Company Partner Network, and Company shall have no liability (whether in contract, tort, negligence, or otherwise) for the same.
4.10. The Advertiser shall compensate Company against all costs (including, without limitation, legal costs), claims, losses, damages, defamation, and awards suffered or incurred by Company in relation to the Advertiser’s website content, posts, or emails, or similar communications and the products and/or services promoted and/or sold from the Advertiser’s website including, without limitation, any and all claims, losses, damages, and awards against Company with respect to non-compliance of the Advertiser website, its content and/or the goods and/or services marketed and/or sold through it with all applicable laws.
4.11. The Advertiser shall compensate Company if, without Company’s knowledge and consent, it enters into direct cooperation with the Publisher(s) acquired by Company during the course of the Program. The grace period between Publisher’s resignation from the cooperation through the Company network and the commencement of direct cooperation with the Advertiser is 6 months. In the case of establishing direct cooperation with a Publisher without fulfillment of the period indicated, the Advertiser is obliged to pay Company compensation in the amount of the Publisher’s commission from the last six (6) months of activity in the Program. This provision does not apply if the Publisher(s) provides to the Advertiser a different range of activities in a different commission model than the range of activities carried out in the Program.
4.12. The Advertiser undertakes to respect the relationships established during the cooperation period and agrees to avoid engaging with Publishers introduced by the Company, either directly or through other similar services, for a period of six (6) months after the conclusion of the cooperation. Should such engagement occur, the Company reserves the right to claim compensation equivalent to six (6) months of lost profits resulting from such cooperation with the Publisher.
4.13. The Advertiser acknowledges that the Company shall accept no responsibility for unwanted actions and Publisher’s traffic that comes through the Advertiser’s Program(s) based upon the settings of the Advertiser. The Advertiser acknowledges and agrees that it has no right to request a refund or reimbursement from the Company Partner Network or any Publisher for any Fees or Commissions paid for approved (validated) transactions. The Advertiser forfeits any right to seek reimbursement for these amounts and absolves the Company and Participating Publishers of any associated responsibility.
4.14. Advertiser Program Details are the details of the Advertiser Program, and any Programs shall be contained within the Advertiser’s Program listing in the Company Partner Network. The Advertiser independently fills in the data about their Program (rates, types of traffic, hold time, Post Click Cookie lifetime, etc.). In case of changing the Advertiser Program Details, the Advertiser shall contact Company by email. Any changes to the program proposed by the Advertiser shall take effect no sooner than ten (10) calendar days after being communicated to Company in writing by email. The Commission may not be reduced by more than 20% in any 30-day period without the Advertisers’s prior written consent to email of the personnel manager that can be found in the Company Partner Network. The Advertiser’s Program segmentation and specifications will be published after review by the Company Partner Network. Any update or revision to the Advertiser’s Program may trigger a new verification by Company Partner Network. Notwithstanding the preceding, nothing contained on the Advertiser listing may conflict with this Agreement, and any such conflicting terms and conditions shall be void.
4.15. Positioning of the Ads/Promo codes/Fixed Marketing Materials within the Company Partner Network is at the sole discretion of Company and its Publishers. Company does not guarantee that the Advertiser’s Ads/Promo codes/Fixed Marketing Materials will be available through any specific part of the Company Partner Network, when the Advertiser’s Ads/Promo codes/Fixed Marketing Materials will run for the placement and positioning of the Advertiser’s Ads/Promo codes/Fixed Marketing Materials. Company reserves the right to reject any Ad, Promo code, Fixed Marketing Materials, page, link, or Marketing Material for any reason at any time. Company reserves the right, at any time, to remove any of the Advertiser’s Ads, Promo codes, Fixed Marketing Materials or Marketing Materials if Company determines, (in its sole discretion), that the Ad, Promo code, Fixed Marketing Materials or any portion thereof, violates any of Company’s policies/terms or may result in liability for the Company Partner Network. The Company has the full rights to reject any URL link embedded within any Ad. Company’s failure to reject or cancel any Ad, Promo code or Fixed Marketing Materials shall not be construed as an acceptance of the Ad, Promo code, Fixed Marketing Materials or Marketing Material, nor shall it negate other provisions of the agreement, specifically with respect to liability.
4.16. The Advertiser grants to the Company Partner Network and Publishers, a non-transferable, royalty free, worldwide license to display and link to their website or website content, and all trademarks, service marks, trade names, and/or copyrighted material and all other intellectual property rights, from each of their websites and/or subscription email, for the limited purposes of promoting their program, including but not limited to displaying Advertiser’s trademarks, logos, service marks, trade names and/or copyrighted material during the placement of Ads/Promo codes/Fixed Marketing Materials and/or running Programs. This is subject to the terms and conditions of this agreement. Company Partner Network will have no liability or assume any responsibility for any costs, damages or losses incurred by the improper use or distribution of these resources.
4.17. The Advertiser agrees to maintain the implemented Tracking solution throughout the duration of the Agreement and after its cancellation by the cookie lifetime period set in the Program in order to count the remaining transactions generated by the Publishers. The Advertiser acknowledges that Tracking is the sole measure of Transaction validity.
4.18. The Advertiser must notify Company at least seven (7) days in advance of any changes that may affect the Tracking system. If any action by the Advertiser leads to the removal or disabling of Tracking, resulting in unrecorded Transactions, the Advertiser agrees to compensate Publishers based on their average performance on the Program over the two (2) weeks preceding the Tracking issue. Additionally, the Advertiser will pay Company a Commission on any compensation payments made to Publishers for lost earnings.
4.19. Company reserves the right to remove the Program from the list of available programs if the Advertiser does not resolve any Tracking solution irregularities or other issues affecting Publishers within seven (7) days of receiving written notice.
4.20. If the Advertiser wishes to implement the de-duplication technology or an attribution model different from the generally accepted ‘last click’ in its Program, the Advertiser must provide Company with a two (2) month’s written notice to avoid conflicting tracking issues. This clause does not apply if the Advertiser was already using the de-duplication technology at the time of signing the Service Order and had communicated this to the Company in writing prior to the Agreement.
4.21. The Company Partner Network may contact the Advertiser by email, telephone, post, SMS, via social media network, and other possible means of communication for feedback relating to the service under this Agreement and/or for marketing purposes in respect of other services of Company group entities.
4.22. The Advertiser shall be solely responsible for compliance with all applicable laws in all relevant jurisdictions, including sanctions and regulations.