Online marketing strategy where businesses reward affiliates (publishers) for driving traffic or sales to their products or services through the affiliates' marketing efforts.
Digital marketing strategy focused on enhancing a website's visibility in search engine results pages (SERPs) through paid advertising.
Comprehensive, results-driven digital marketing strategy that focuses on measurable outcomes and return on investment (ROI).
Involves collaborating with individuals who are passionate about a brand and have a significant following or influence within a specific community or industry.
Brands benefit from the influencers' reach and the trust they have established, while influencers receive compensation or other incentives for their promotional efforts.
Range of tactics, including mobile advertising, app-based marketing, SMS marketing, and location-based services.